The AAI Blog | Alexander Advertising International

Alexander Advertising - Digital marketing

Why you should carry on advertising through a crisis

The impact of a global pandemic on small businesses has been unprecedented over the past two years. Suspending Advertising Isn’t a Long-Term Solution. Read more >

How to grow traffic from Pinterest

Pinterest holds a lot of power in its platform for helping reach and convert new audiences into customers. Here are some helpful hints for getting to grips with Pinterest. Read more >

What is CX?

When it comes to running a business, customer experience is a great way to help engage with their target audience and hopefully convert more leads into paying customers. But what does CX mean and how can it be used effectively? Read more >

How to write a blog post

When it comes to blog content creation, it can be an effective way to help drive traffic to your website and any other forms of social media channels that you have. Read more >

How to grow your Instagram following

Whatever your reasoning, growing an Instagram following can often take time. However, if you’re looking to help speed up the process... Read more >

Beginners guide to SEO

When it comes to SEO (search engine optimization) it is changing all the time. There are some basics that you can get the hang of, though, that will help to make a difference to your small business. Read more >

Why PPC Is Great for Small Businesses

A brief guide to why PPC is great for Small Business. Read more >

Facebook Page roles

A very quick guide to Facebook Page roles Read more >

Running social media and advertising for the WI

We partnered with The WI (NFWI) in November 2019, hired because of our extensive experience and knowledge in social media, and especially across the education sector. Read more >

The deeper personal connections people have with YouTube.

Why Marketers need to understand the deeper personal connections people have with the videos they watch on YouTube. Read more >

The ultimate media guide for Instagram advertising.

A guide to the exact media you should be using when advertising on Instagram. From dimensions, to file sizes and everything in between. Read more >

Video: Facebook Ads for small businesses in under seven minutes!

We go through the why's and the how's of Facebook Ads for small businesses, with examples and screenshots. Read more >

Video: The ultimate landing page checklist

Do you use landing pages for sales or lead generation? Use our handy guide to help optimise your page! Read more >

LinkedIn Advertising: Part 2 - Targeting

We take a look at the targeting options for LinkedIn advertising. Read more >

LinkedIn Advertising: Part 1 - The basics

We look at the basics of LinkedIn advertising. Read more >

Marketing agency or in-house marketing team? Which one should you choose?

Marketing agency or in-house marketing team? Which one should you choose? Often, SMBs find it hard to decide... Read more >

Blogging in 2020: everything you need to know

The blogging industry is thriving. New blogs are popping up everywhere and experienced bloggers are flourishing. Read more >

The marketer’s guide for managing today’s privacy ecosystem

A guide to help businesses evolve their digital marketing privacy strategies. Read more >

What is Ecosia and why should you consider using it?

Ecosia is a search engine that is set out to save the planet! And yes, it’s as good as it sounds. Read more >

Why you need customer journey mapping.

Customer journey mapping helps you plot your audience’s path to purchase by offering them valuable information they need, exactly when they’re looking for it. Read more >

Seven highly effective ways to elevate buyer trust

People are inundated with marketing messages. Rising above the noise is difficult, and gaining the trust of buyers and consumers is even harder. Read more >

Should we advertise on Tik Tok?

Popular with Gen Z and some Millenials, Tik Tok is world-famous at the moment, and not just for the crazy dance moves or security issues. We look at the advertising potential... Read more >

New predictive capabilities in Google Analytics - 29 July 2020

Google Analytics are introducing two new predictive metrics. The first is Purchase Probability, which predicts the likelihood that users who have visited your app or site will purchase in the next seven days. The second, Churn Probability, predicts how likely it is that recently active users will not visit your app or site in the next seven days. Read more >

Mobile Click-Through-Rates on Google

The Google search landscape is changing fast. The number of mobile searches is increasing, the variety in the search results is increasing due to new features from Google and the attention span and associated willingness to scroll is decreasing. These and other influencing factors ensure that previous knowledge about Google CTRs is outdated. Read more >

Benefits of Google Ads (formerly known as AdWords)

Google Ads (formerly known as Google AdWords until June 2018) is an extremely effective and popular way of getting the word out there about you and your business. Read more >

Recruitment case study, Bluebird care

Improving the recruitment processes, reducing costs and improving the quality of applicants Read more >

How to advertise locally, in Wallingford, Oxfordshire.

Advertising and marketing your business can be a confusing process with many different options available such as outdoor advertising, social media, SEO, Google Ads... Read more >

Advertising your Independent Local Business on a Budget

We all know that advertising and marketing your business is important in any industry, but it can be very expensive... Read more >

How to write social media posts, without sounding like an idiot

As a copywriter, your job is to write something that sells without sounding too sales-y... Read more >

A beginners guide to Schema Markup

If you’ve started doing some research into SEO, you might have come across the term ‘Schema Markup’ at some point... Read more >

Big changes to Instagram and other platforms

Instagram has recently announced that it is getting rid of its ‘follower activity’ tab on its popular app... Read more >

Google Ads PPC Audits - Everything you need to know

Google Ads are a great way of generating more leads and sales. Without months of working on your SEO, you can get yourself to the top of Google and be in the right place at the right time... Read more >

Social media buzzwords

When it comes to social media marketing there are various words that are floating around and very frequently referred to. But, what do these words really mean? Read more >

Inbound PR Review, Iliyana Stareva

This book, written by Iliyana Stareva, global partner program manager at HubSpot, is an insight into the concept of ‘inbound PR’. Read more >

SEO metrics to track on Google Analytics

If you’re looking to work on your SEO, it can be difficult to know what to measure and how... Read more >

Google My Business - An essential Guide

Google My Business (otherwise referred to as GMB) is a free tool on Google that allows you to edit and change your business listing that appears of Google Search and Google Maps. Read more >

Top tips for email marketing copy

Email marketing campaigns remain one of the most effective and cheapest ways to reach your audience. They are targeted, personalised, and inexpensive. What’s not to love? Read more >

The ultimate landing page checklist

The ultimate landing page checklist - We look at design, headline, copy, CTA and forms to make sure your landing page is perfect. Read more >

How we generate content ideas for our blog

How to generate content ideas for your blog... Read more >

Microsoft Teams Review

We’ve been using Microsoft Teams daily for a while now and since the new features have been of great help to us, we thought we’d write an extensive review on the application. I want to start by saying, we give it 5 stars but it’s not perfect. Read more >

Why it’s (sometimes) ok to make typos

What!? A Typo!? OMG!... Not only does it feel like the end of the world but can (sometimes) but damaging to the company. Read more >

Instagram stories

Buffer recently conducted a huge Instagram Stories research project where they looked at 15,000 stories from 200+ brands and it got us thinking about Instagram Stories and the do’s and don’ts. We looked at Buffer’s study and some other research to point you in the direction of some hints and tips. Read more >

Bing Ads

Recently, it was announced that Microsoft’s Bing Ads will now be the sole search advertising platform for Verizon Media properties (which includes Yahoo, AOL, and other Verizon-owned platforms) in a huge global deal. This means that all Yahoo search network traffic will be served by Bing Ads. Read more >

Tips for creating a great hashtag

We all know what a hashtag is? Don't we? Well here's a guide to creating a great one for your campaign! Read more >

How-to-guide for Facebook Ads

A basic and quick guide to creating Facebook ads Read more >

Digital content trends for 2019

As 2019 is upon us, it is important to look forward to new content trends in digital marketing. Where should you focus your efforts and what will be important in the new year for your online content? Read more >

Things you probably didn’t know about social media

Most people use social media daily, and we all know a little about it. But there’s quite a lot about social media that you might not know! Here’s a few facts and figures that might surprise you. Read more >

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