Posted by Stuart Walters on February 15, 2021
When it comes to SEO (search engine optimization) it is changing all the time. There are some basics that you can get the hang of, though, that will help to make a difference to your small business. There is a wealth of information out there to help you, so implementing the things that you read and putting them into practice for your small business website will make a difference. Keep researching and keep updating things, to make sure that you’re helping your small business to be seen online.
What is SEO and Why is it Important?
If you’re reading an SEO guide, then the chances are that you have a little knowledge in the area but want to really understand it and how it can help your small business. SEO is all about being found online, getting more visibility for your website, and to help you to rank better when someone searches for something relevant to your business on a search engine. But you need to really understand the steps that you can do as a business, to help your search results, without having to pay to be at the top page of a search engine. What will be interesting to you as a business owner is knowing how you can leverage your SEO to help you to drive more traffic to your website, get more leads, generate more sales, and then ultimately build your revenue. That is why having a basic knowledge of SEO as a small business owner is important.
Keyword Research and Targeting Best Practices
One of the first steps that you should take in SEO is to think about what you are actually trying to optimize. This means that you are able to identify the keywords or terms that people are searching for on a search engine and that you then want your website to rank for. It might sound simple but there are some factors to think about when you are determining the keywords that you want your site to target.
Solid foundation for SEO
Understanding SEO also and how it can help your small business needs to start with a solid foundation. Having a solid SEO foundation starts with ensuring that there is crawl accessibility for your business website, and then it goes from there. When search engines can read your website, it means that it will make it easier to rank for certain keywords right from the start.
One of the next steps to work on, once you have a solid foundation, is having enough compelling content on your website that will allow a search engine to crawl through. Not only that, but if you have content that answers the question that someone is searching for, it will help your site to be found and to appear in a search engine search. A blog on your website, as well as different products or about pages will help this, as well as updating the website with new content on a regular basis. The content should include backlinks to other pages on your website, as well as be keyword optimized.
The content that you share should also have a relevant title and URL, as well as a description. Then if it comes up in a search engine results page (SERPs) the click-through rate (CTR) will be improved, as people will be able to see it is relevant to what they are looking for. wh
As well as creating content that will help to get your website found as it answers a specific question, you should look to create content that others can link to. This can help to amplify your content, as well as your website, and it shows to a search engine that a certain webpage is good, as plenty of people are citing it or referring to it.
When a customer comes to your website, you need to make sure that they have a great user experience. So designing a good website is key. It should load quickly and have a great experience for a new user. If they found your site from a search engine search, then even if you’re not completely what they are looking for, they are more likely to have a look around if the website is easy to use, looks good, and provides a great user experience.
If you want to improve your search engine traffic but don’t know where to start, then this SEO guide is a good place to start. When you learn the basics of SEO, you are helping to do the background work that can all be done easily, without having to spend a penny. Understanding SEO and then implementing it, are vital steps in being able to achieve the goals of your business online.
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