Posted by Stuart Walters on March 10, 2019
First of all, according to Buffer’s study, 1 to 8 stories is the optimal posting length for completion rate. That means that if you want your followers to watch all your stories, post no more than 7 within 24 hours.
They also found that the more you post, the higher your reach and impressions. This is interesting as it is not necessarily true for the newsfeed but it is suggested that this is because of the temporary nature of Instagram stories. Because they are only there for 24 hours the space is cleared for more content to be seen.
Other studies show that 36% of brand’s stories are product promotion and 22% are an inside look, this give you an indication of what kinds of content brands are posting on their stories.
In terms of links, 59% of stories by brands take the user to a shoppable page, so well over half the links attached the Instagram stories (this is possible when a page has over 10,000 followers) take them to a page that’s CTA is a purchase.
Engagement rates on Instagram are 10x higher than they are on Facebook!
There are 400 million Instagram users watching Instagram stories daily!
So, what should you do with your Instagram stories?
Post your best content first. People are more likely to stay watching if they are hooked from the get-go. For example you could reveal something slowly to keep people watching or make sure the first story is so captivating that people will continue to watch.
Post consistently to stories. People engage a lot with Instagram stories so now’s the time to posting regularly and experimenting. Plus, there’s no need for them to be complicated. Of course, good content always wins but the carefully curated images that you save for your feed do not necessarily need to be repeated for your stories. Simply layering text over images can be very effective and there’s lots of free online tools you can use for templates! In fact, The Guardian found that less polished videos work better on Instagram stories. And as previously stated, 22% of stories are an inside look into the brand or company – so this might be an informal tour of the office or something that doesn’t need to be a professional video.
Make sure that your stories are created to be watched vertically. 92% of smartphone users watch videos on their phone vertically so you need to make sure that your content is compatible with this. If not, your completion rate is likely to be lower. In fact, it has been suggested that 2019 will be the year of vertical videos, this is largely due to the rise of stories on Instagram and other platforms such as WhatsApp.
Lastly, make sure to analyse your own data! There are lots of blogs, studies, and advice that suggests the ‘best time of day to post’. But, honestly, it depends on the activity of your followers. Your demographic might by international and therefore people will be active online at a huge range of times throughout the day. If you have a younger audience, their online time will be different from an older audience. Once you have 100+ followers on Instagram you can look at your follower information, this will include things like location of followers and other demographic information. You can also find out when your posts get more engagement etc. As well as Instagram’s free insights for your account you can sign up to places like Hootsuite that will give you access to more information about your statistics and engagement etc.
This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.
This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting www.alexander-advertising.co.uk (our website) you are accepting and consenting to the practices described in this policy.
We may collect, store and use the following kinds of personal information about individuals who visit and use our website:
Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.
Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:
We use the information in the following ways:
Information you supply to us. We will use this information:
Information we automatically collect about you. We will use this information:
This information is collected anonymously and is not linked to information that identifies you as an individual. We also use Google Analytics to track this information. Find out how Google uses your data atGoogle Analytics Data Usage
Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.
We do not rent, sell or share personal information about you with other people or non-affiliated companies.
We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to email@example.com. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).