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The ultimate landing page checklist

Posted by Stuart Walters on May 26, 2019


  • Does the design match your branding? 
  • Have you removed all distractions from the page? Keep it simple! 
  • Have you used enough whitespace? 
  • Is your page optimised for mobile and tablet? (i.e. do you have a responsive design?) 


  • Does your headline answer the question ‘what is this page about?’ 
  • Does your landing page headline match the message on your ads? 
  • Is your headline focused, relevant, and details the benefits of your product or service? 


  • Is the message on your landing page focused on one single purpose? 
  • Is it clear who your company is and what your services are? 
  • Does your page message have the clarity of a 30-second elevator pitch? Read it to somebody to find out  
  • Does the writing focus on benefits rather than features? 
  • Have you avoided using negative language as much as possible?  
  • Is your tone consistent?  


  • Is it clear what somebody will receive by clicking on your CTA? 
  • Have you limited your page to one CTA? 
  • Is your CTA near the top of the page and in a prominent position? 
  • Are there any visual clues towards your CTA? 
  • Does your CTA stand out from the background? 


  • Does your form have only the necessary information? Some say that is should only include two items although you may need more 
  • Does your form avoid having a button that says things like ‘click here’? 
  • If your sign up is multi step (which should try to be avoided) is it clear what the process will be? 
  • Is your offer repeated in the form area so that it is clear what they are signing up for? 


  • Have you removed any external links (unless you want your consumer to go there) including your homepage and footer navigation? 
  • Do you provide a privacy and or terms and conditions statement/link? 
  • Do you give multiple contact options? 
  • Do you provide testimonials or reviews? 
  • Have you added the relevant code to sufficiently track your conversion rates? E.g. Facebook pixel  
  • Have you included certifications or logos of partners/affiliates/security registrations?  
  • Are you doing A/B testing on your pages for important elements in order to optimise your conversions? 
  • Have you created a separate landing page for each campaign? 


Privacy Policy – Alexander Advertising International Ltd

This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.

Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

How we may use the information we collect

We use the information in the following ways:

Information you supply to us. We will use this information:

Information we automatically collect about you. We will use this information:

This information is collected anonymously and is not linked to information that identifies you as an individual. We also use Google Analytics to track this information. Find out how Google uses your data at

Google Analytics Data Usage
Disclosure of your information

Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to