The world of Digital Marketing for Small Business can be a scary space for their owners, especially for brick and mortar stores that are primarily (or even exclusively) focused on serving an offline audience. However, millions of people are using the internet to connect with brands and businesses every day, so this is the perfect time to dip your toes into the pool of online opportunities.
Here’s why digital marketing can be considered an important part of the overall strategy.
Digital marketing through social media platforms like Twitter, Facebook, and Instagram allows the business to finally promote its brand personality to the masses. This can be immensely difficult when you are a small business handling daily challenges and activities. However, social media posts and interactions help you build a rapport with prospective customers while solidifying the relationships with existing clients.
Many digital marketing campaigns are a lot cheaper than traditional methods. PPC (pay per click) adverts allow your budget to work far harder than posting an advert in the local newspaper. It is also possible to target your adverts to specific demographics. Audiences can be filtered by age, location, gender, or even interests. Given that every marketing decision should be a financial decision too, adding digital marketing campaigns can be highly rewarding indeed.
A strong local search engine presence can lead to increased offline trade. This is achieved through SEO (search engine optimisation) and ensuring that your company’s business address is included on Google My Business and other key platforms. Consumers will generally choose businesses that feature on the first page of results, than scroll various pages. In many cases, the visit to your store will happen within 24 hours.
Digital marketing allows you to inspire trust from new clients before they’ve even made a purchase. Reading positive reviews and testimonials can make a telling impact while seeing your commitment to customer care on social media can have a positive impact too. The recommendations can come from YouTubers and social media stars, known as influencer marketers, to encourage a greater sense of excitement. When supported by more traditional ideas like promoting your awards and accolades, you cannot go far wrong.
It is possible for digital marketing to play a significant role in opening new doors and opportunities. By transforming your business into one that accepts online purchases, you will be able to grow your client base tenfold. Even if you decide against selling via your website, third-parties like eBay and Amazon enable you to generate sales. Either way, digital marketing is the best way to encourage leads and online transactions.
Digital Marketing – Added success
Digital marketing isn’t for every business, but the vast majority can find added success from implementing it either on a DIY basis or by hiring professionals to take control of those elements. Either way, supplementing your offline strategies with online activities is something that all entrepreneurs should be willing to try. The start of a new and exciting chapter awaits.