We’ve written about SEO a few times now, what is and why is it important and keywords from a linguist’s point of view. Backlinks, keywords, tags, are all terms that are thrown around in these posts and other SEO blogs but what do they actually mean? We’ve compiled a list of 11 prominent SEO buzzwords that might help you understand the process of getting to the top of Google a little better.
Domain: your ‘domain’ is your main web address. This is the bit before all the forward slashes… so our domain is ‘alexander-advertising.co.uk‘. Anything after the domain so www.alexander-advertising.co.uk/blog/ is a URL (universal resource locator).
Domain authority: the authority of your domain is how ‘powerful’ your domain is. Basically, how popular it is and how often it is referred to on other web pages. Your domain authority is based on age, popularity, and size. So, it is impossible to get a high domain authority if your web page is brand new! Brands and pages that have been established for a long period will automatically have a higher domain authority. In order to increase your domain authority, you need to make sure you get links for other websites but this is not easy.
Link building: the next SEO buzzwords is a tricky one. Link building refers to the stuff you need to do in order to get that higher domain authority. Basically, you need to try and get backlinks from other sites, preferably with a higher domain authority than your own, in order to increase your ‘popularity’ as such in the eyes of the search engine bots. If the bots crawl the web and find lots of links back to you, they’ll presume you’re more popular and boost you in the rankings. Link building is long, complicated, and difficult for many SEO marketers and often takes a long time!
Internal links: these are links that you have used in your own site to link to other parts of the site. These links help search engines to figure out what your page is about and what else it links to on your site. For example, in the first paragraph of this blog we linked to some of our previous blogs on the same topic – these are what are known as internal links.
Sitemap: this SEO buzzword is something that often needs explaining. Basically, a sitemap is a structured listing of your site that helps crawlers to ‘crawl’ through your pages quickly and efficiently to figure out what your site is about. By structuring your website logically and helpfully for the crawlers you can help increase your search engine ranking.
Title tag: This is a HTML (hyper-text markup language) element that specifies the title of the web page. It is part of the coding that signals the main header of the page which, in theory, should sum up what the page talks about. This then helps the crawlers to put the right content in front of the right user and at the right time. If your titles and headers are not representative of your content, people are much more likely to leave your page quickly, lower your ranking too. So think carefully about your titles and make sure they include your keywords.
Keywords: ah, the golden SEO buzzwords, the king of SEO buzzwords! A keyword is important, however. It is the word or phrase that sums up and describes the content of your page.
Long-tail keywords: these are a more specific combination of several words. Often these long-tail keywords are good for niche markets and hitting smaller, more specific target audiences. Obviously one or two-word keywords are often favourable but these often have very, very high competition so long-tail keywords can be beneficial to getting your pages up the rankings even if this is for a small number of people.
Meta description: the metadescription is the bit of the page that shows up in the search engine results page to tell people what the page is about. It helps people see the relevancy of the page to their search query and should include your keyword somewhere.
Alt text: this is the text you add to your images so that the crawlers understand what your image content is about. This is important as crawlers are only really capable of reading text and not images so it helps them to see what your images are if they’re still relevant. The alt text is also what shows if the image doesn’t load – so it needs to be relevant to your consumers too.
Still confused? Get in touch with us for some help and guidance.