Today… Twitter rolled out it’s new desktop design that some people have been using for months (it was previously optional to switch to the new design).
Twitter released this statement of their blog last night:
“Today, we are starting to roll out a new Twitter.com – a refreshed and updated website that is faster, easier to navigate and more personalized. The site has an updated look and feel that is more consistent with the Twitter you see on other devices, making it easier to access some of your favorite features, and with more options to make it your own.”
However, not everybody is convinced about the #NewTwitter as Twitter themselves, obviously.
The new desktop site appears to have more of a ‘zoomed in’ feel and has become more of a ‘dashboard’ than a simple ‘newsfeed’. But what do we think of the #NewTwitter here at Alexander Advertising?
We asked Stuart, our Head of Digital, who has been a Twitter user for over 10 years now, making his account in February 2009.
“My first thoughts were immediately that it felt like my screen size had gone too big. I refreshed my screen and I thought I’d accidentally zoomed in. It feels quite in your face but I’m sure I’ll get used to it.
I like the fact that you can customize it a bit more and it’s more personal because the personalisation features on Instagram’s discover page are good for users (and marketers!)”
Twitter commented on this personalisation aspect themselves saying:
“Make Twitter Yours: The love is real for dark mode themes Dim and Lights Out. You’ve asked for even more ways to personalize Twitter so we’re bringing you different themes and color options, along with two options for dark mode.”
We also asked Katharine, our content writer, what her thoughts were on the new layout.
“I’ve been using the new desktop Twitter on my personal account for a few weeks now having accidentally changed it when the update was first rolled out. It did take me quite a long time to get used to so I understand why everybody is freaking out. But personally, I mostly use Twitter on my phone anyway so I can’t see it changing my opinion on the platform that much.
However, I understand why Twitter are trying to keep themselves fresh and updated. Facebook brings out updates all the time, and other social media platforms are constantly evolving and changing. Twitter has worked the way it is for a long time but it’s good to see the platform updating and changing a bit. We’ll see if the unhappy people get used to it or not!”
You only need to looked at the hashtag #NewTwitter to figure out that people aren’t initially happy, but hopefully for Twitter’s sake this changes as people get used to the drastic new layout!