Well, it’s official. Google+ is completely dead! We’ve heard it from the horse’s mouth. Although it could be argued that the horse in question has been dead for quite some time! Yet it has been flogged for over two years to will itself back to life through sheer force of will and self-flagellation. The news will likely come as a surprise to nobody. Google has had a lot of good ideas since its inception in 1998 but starting up its own social platform was not one of them. Come to think of it, we’re not sure which has backfired more spectacularly, Google+ or those glasses?
Join us as we take a look at the fall and fall of the poor, doomed social platform…
Of course, those with a reasonable memory will recall that this is not the first time Google+ was pronounced dead on arrival. The death bell first tolled for the ill-conceived platform back in 2015 when after 4 years of over-enthusiastic promotion by the tech giant, users simply weren’t warming to the platform. Think about it. Do you know anyone; even in the ranks of knowingly contrary early adopters who was a vocal cheerleader for Google+? Nope, nor do we. Do you know anyone who even used it regularly? Nope, nor do we.
The platform swaggered into existence in 2011 when it threw some very high profile jabs at Facebook offering users a tool that could download all of their Facebook data to a .zip file and transport it bodily to Google+. The result was an inversion of the fabled David and Goliath fight. One where David was overconfident to the point of delusion and as a result lost spectacularly. This version of David had maybe spent a little too much time oiling his triceps at the gym and way too little time in the ring.
Oh, the hubris!
Google+ came out of the gate with a dubious reputation. CEO Larry Page embraced the platform with such a passion that it was force fed down the throats of employees, incentivizing them with increased bonuses if they spammed the heck out of everyone they knew to try and get them to grow the platform. Moreover, Google+ never seemed to understand what social media was really about. It seemed to be designed almost exclusively for Google employees, using a host of features that the general users had absolutely no interest in.
The final nail was driven into the coffin earlier this month when an article in the Wall Street Journal revealed that a software glitch in Google+ exposed the private data of hundreds of thousands of users (that somehow exist) to third-party developers. This was combined with damning evidence from Project Strobe; a root-and-branch review of third-party developer access to Google account data that confirmed what everyone new; Google+ adoption was limited and unenthusiastic.
While Google insists that the bug was discovered and patched quickly and that their users’ data is safe, these final insults have finally laid the twitching corpse of Google+ to rest alongside other former greats like Myspace and Friendster.
Gone forever R.I.P.
As of 2nd April 2019, Google+ is officially gone forever! It is now listed on The Google Cemetery site which was created by Naeem Nur to encourage people to work on new ideas and not be afraid of their failure. It is also listed on The Google Graveyard.