Twitter is a great social media platform for businesses to get involved in their industry, share product updates, and generally engage with their customers. As with all social media, it can be easy to get into a rut when planning content strategies and thinking of new ideas to post, so we have come up with a quick and easy to follow tips of Twitter content you could create quickly and easily to improve your engaging and use of the platform.
Our top 8 Twitter content ideas are:
Infographics are a really engaging way of providing information to your followers. It’s important to give your followers a reason to stick around and providing engaging, informative infographics is a great way of doing so. This is particularly useful for businesses that offer a service rather than a product. What is so great about your service? What are some key facts about it?
4. Twitter polls
Twitter polls can be used for many reasons. They can be a great way of getting some quick information from your consumers that can benefit you in the future (although, obviously there are better and more legitimate research tools you should be using if you plan to do some proper market research). They can also be a way to involve your consumers in the conversation. You can ask questions and discuss the results on a thread to create exciting and interesting conversations for you and your community to be a part of.
5. Including GIFs and memes
Did you know that engagement rates on Tweets with videos and images are 6x higher than those without? Do you need another reason to use GIFs and memes in your Tweets? Obviously not, but, it’s always good to think about the tone you want to take with your Twitter. Overusing GIFs and memes can be damaging but using them when and where they are appropriate makes your contribution much more interesting and can be a great way of improving your Twitter content without much effort.
6. Comment on your industry’s news
Chances are, a lot of the people following you are likely to be interested in your industry. Getting involved and commenting on the latest updates, products, and news is an easy way to great solid, engaging content for your followers – and will help you gain followers. Next time something big happens in your industry, try writing something about it, tagging the appropriate people and using the trending hashtags – see how it helps your engagement.
7. Create your own hashtag
Creating your own hashtag not only creates a community for your brand but it is also a good prompt for creating more content. Our hashtag #LifeAtAAI often prompts us to tweet about what’s going in the office, both related to our industry and trivial things, providing an insight into us and our brand for our followers on a regular basis. If you’re not sure where to start with hashtags, read our blog on creating new hashtags.
8. Join in on an industry conversation
Don’t just comment on industry news but join in on the conversation. Is there a Q&A going on you can get involved in? Or perhaps you might want to reply to some updates you found interesting. Finding a way in to a conversation relating to your industry can provide endless Twitter content that is not just valuable to you but to other industry professionals too.
9. Short videos
Last but not least for our Twitter content ideas: videos. Did you know that by 2021, 82% of consumer traffic will be video? Start thinking about what videos you can upload to your Twitter. Maybe something like the example below? Or a short animation. There are lots of free and easy-to-use tools knocking about to help you with this. Don’t be afraid to try something!
Hopefully these Twitter content ideas give you something to think about. Keep your eyes peeled for more ideas to come!