Unbounce landing page builder review
We thought we’d write an in depth Unbounce landing page builder review since we’ve been using it for a while now. Overall, we find the tool extremely useful and positive. We like the ease of being able to build a landing page whenever we want and need. Here’s our 5 star (but not perfect!) review.
The Unbounce platform has three main features, you can create landing pages, popups, and sticky bars to suit your needs and requirements. The feature we have used the most is the landing page feature. This tool is ideal for PPC campaigns as you can easily and quickly create tailored landing pages for your campaigns to massively increase the landing page experience for your consumers, helping your quality score, and making your ads seen. What more could you want? There are obviously other platforms you can use to do this too but we choose Unbounce because it allows you to easily create different version, optimise the pages for mobile, and connect to platforms such as Hubspot and Mailchimp so that you can easily manage your leads – basically an ideal recipe for lead generation.
Just in case we’ve lost you a little bit. The ‘quality score’ we are referring to is a score that Google Ads gives your adverts in order to determine whether your add outbids another ad for the same keyword or not (this is based on other things too). One of the factors that affects your quality score is the landing page experience. If people don’t spend long on the page or complete the intended action, your score may go down. Often this happens when the page is confusing and the intended action is not obvious for the consumer. By building individual landing pages for your campaigns you can increase your quality score and your conversions (which is the ultimate goal obviously!). It limits the amount of wasted clicks you have from your campaigns.
Another important thing for your landing pages is that they are multi-device optimised. This means that users get the same quality of experience from the page regardless of the device that they are using. Unbounce allows you to adapt your pages for different devices accordingly. There is an automated tool for this, but in our experienced it is not always that effective and there is a lot of manual work you need to do in order to make sure the page is as good as it can be for mobile devices. In fact, this is probably one of our biggest criticisms of the platform. Figuring out how to make your landing page optimised enough for mobile can be challenging, but once you’ve figured out how to do it once you can do it again and again. So, it’s not really a criticism at all!
Drag and drop
Despite the mobile bit being slightly confusing (but easy enough once you’ve got to grips with it) the platform is built in a way that means you can drag and drop different elements into your page easily. This makes it very user-friendly and means you can change things around easily. The drag and drop element also is designed so that you can adapt the design of all elements to make sure your branding is consistent with the rest of your site. It’s so easy to create pages in line with your branding and other web pages so that should you consumers click away from the landing page, the branding is consistent. This is important for your user experience and is a big plus for the platform for us.
Another big plus is the wide range of templates available. Obviously, its great to have all the ideas and build amazing pages from scratch but this isn’t always a possibility for many campaigns and businesses. We think it’s great to be able to use templates for ideas and quick page creation if we need to meet a tight deadline. It’s also great for people with small marketing teams who don’t necessarily have the expertise to design and build pages from scratch.
Support and advice
The other great thing about Unbounce, as a company, is that there’s loads of great support and advice. Whilst there are guides and instructions they also have live chats and tips and pointers on the platform itself, so it makes it easy for you to learn and improve on the platform. For example, when you add an image, the platform will tell you whether or not your image is good enough quality for that size. This is a great tool for ensuring the quality of your page is as good as it can be. Also, if you’ve got a question you can use their live chat and they always respond with helpful information and very quickly.
Now, pricing, what everybody wants to know about! In our opinion, Unbounce is well worth the money. For the basic package it’s $99 a month, so around £75 a month. We think this is a very reasonable price and think it is well worth the money. If you were going to pay for software to do the same thing or hire a developer every time you needed to create a PPC campaign you’d be spending a lot more. Plus, you get a free trial so you can always try out the platform before you commit to it. Obviously, £75 for some people is a lot of money and if you’re only planning on doing the odd landing page here and there it might feel like a lot of money
Well, other than the mobile optimisation being a little tricky to start off with, one possible con for some users might be the reoccurring monthly costs, meaning you have to consistently budget for the use of Unbounce. It also might be a little complex for beginners, whilst there are lots of guides and support, if you have never built a landing page before it can be quite overwhelming. As long as you’re prepared to learn, it is a fantastic tool and can really make the difference for your PPC campaigns.
We could have written a lot more about what Unbounce does, but you can find out all this information on their website, and read all their guides. Instead, we wanted to write an honest and in depth review of the product that we find extremely useful and beneficial to our own campaigns.