Have you thought about using Facebook Ads and not sure if it’s worth your time or not? Or perhaps you’ve never considered it but want more engagement on your Facebook page? Well, we think that there’s loads of reasons why you should be using Facebook advertising and why it is an important part of any digital marketing strategy. So here’s 17 reasons why you should be using Facebook advertising:
1. Your customers spend a lot of time of Facebook
Did you know that the average person spends between 1 and 3 hours a day on social media? (Source). And, now there’s the concept of ‘double screen time’ where people spend time of two screens at the same time, watching tv but also scrolling on their phones, and you can capture these people’s attention with your social media advertising.
2. It is the most targeted form of social media advertising
Facebook has really extensive targeting options, which means you can reach whoever you want whenever you want. Want to reach somebody who got back from holiday a week ago? No problem. Want to reach 16 year olds that live on a particular street? Facebook’s got you. (Yes, it really is that targeted).
3. Facebook has a huge amount of data
It’s targeting options are enormous but so are its data insights for you to explore. If you’re not quite sure who to target or what the behaviours of your target audience are, you can take a look at Facebook insights and find out.
See some Insights from Facebook about people in Oxfordshire who are interested in running. You can see what activities like like, their demographics, and job titles (and much more!). This tool is available to everybody.
4. Measurable metrics
As well as provide insight data for you during the planning stage of your advertising, Facebook also provides great insight into your campaigns and how they are performing. Below is an example of some demographic information available for a live advert.
Measuring your success also means measuring your conversions with the Facebook Pixel. Facebook pixel is a tracking code that allows advertisers and marketers to find out what happens once somebody clicks on their ad. Do they complete the desired action? Or do they leave the page immediately? This helps to better understand the successes and failures of the advertisement.
6. Immediate results
These measurable metrics are available at any time. You can get details on how your advertisements are performing within seconds. Below is an example of an ad’s reach over a selected dates.
7. Control over change
If there’s something you want to change on your advert, you can do so, and quickly! It’s not like a newspaper advert that once it’s out there, there’s nothing you can do. You can make sure that you Facebook Ad is performing as well as you want it to by changing things at various times.
8. You can increase brand awareness
Facebook is a great place to increase your brand awareness. If you think about how much time people spend scrolling, if they see your advert a few times, your brand awareness will benefit hugely. Plus, Facebook allows you to select your goals and aims of the advert because you start creating it, meaning your advert will be tailored towards that goal instead of another one.
9. You can increase website traffic
As well as brand awareness (and multiple other options), you can choose to increase your website traffic, driving people towards your website with your advertisement. This is a great way of shouting about your services, products, and content.
10. You can increase sales and leads
Driving people to your website can be to increase sales or leads too. But, you can change the call-to-action to suit your advertising requirements. For example, the advert could say ‘buy now’ or ‘book now’ if your aim to increase sales. It is a great place to find new business, because you can target people who are likely to buy your products, or people that are already interested (retargeting – another benefit!).
11. It can help you build up your email list
If you really want to start building your email subscribers so that you can send out all your latest content and updates directly to their email boxes, you can use Facebook advertising to do this. You can optimise your advertisement with this in mind which means that in future you can use one of the most cost-effective ways of communicating with your customers.
12. You have complete control over your budget
One of the beauties of Facebook advertising (and other social media advertising and Google Ads) is the complete control you have over your budget. This is perfect for so many people and for some many reasons. For example, let’s say you run a B&B and you put out a really successful advertisement and get booked up way before you intended to end the advert. With more traditional advertisements you have no way of taking back what’s already out there, but with Facebook advertising you can stop the advert at any time, increase or decrease your budget. Below is an example of how you can set your advertising budget, including the advanced options.
13. You can conduct A/B testing
A/B testing can be so beneficial to making sure your advert performs as well as it can do and Facebook provides its own A/B testing tools and options for your on their platform – making it more straight forward and easily measurable to find out what works for you and your consumers and what doesn’t.
14. You can reach a huge mobile audience
People scroll social media on their phones most of the time which means you can reach a wide local audience, you can literally target people down the street from your business! Plus, if you’re trying to push app downloads or something else ‘mobile’ you can do so directly from Facebook. Also, you can choose where you want your advert to show, desktop only/mobile only whatever you need for your advertisement. Below is an example of how you can choose where you advert is displayed.
15. It can complement other marketing campaigns
Facebook advertising is great for targeting people who may have seen other marketing materials from you to remind them about your brand. For example, if you did a direct mail campaign to particular postcodes, you could also target these postcodes in your Google ads to maximise exposure.
16. Organic Facebook is dead
The problem with not advertising on Facebook is that organic boosts just do not perform these days. Facebook has made it virtually impossible to grow an account without pumping any money into it! So, unfortunately, you might need to part with a little of your marketing budget to grow your Facebook.
17. Everybody else is doing it
Partly because organic posts don’t perform and partly because Facebook is one of the best ways you can reach your target audience, most businesses are advertising on Facebook. So, you should be too. Don’t fall behind other people in your industry because you haven’t thought about Facebook advertising. It doesn’t have to be hugely expensive (and in fact is much less expensive than some other forms of advertising, even other social media platforms), and can really benefit your digital marketing strategy.
If you’re still not convinced, get in touch and we can chat to you about how Facebook Ads can specifically help you and your business!