Content is king. A phrase that you’ve probably heard before. As far as a digital strategy goes, it all starts with content. But, what is the importance of planning out of your content in advance? And how can a detailed content schedule help with this?
Stay on top of your content
Well, planning and organisation isn’t everybody’s cup of tea, not everybody loves a colour coordinated schedule as much as we do but it still stands that making a schedule can help you keep on top of stuff and the same goes when you’re thinking about your digital content. A schedule can help you keep consistent with your content and make sure you always have enough content to go out and stay on top of trends and important dates.
Save yourself some time
Plus, creating a schedule can save you time. If you have a lot of your content planned out it means that you don’t have to spend time every day thinking about what to post and getting it ready. Spending more time at the start of month to plan everything out actually saves you time day to day and consequently time in the long run.
Get a good content balance
It can also help you balance the ideal content mix. We all know how difficult it can be to actually fit in time for videos and other time-consuming content but if you have it all planned out you can make sure to get it right and establish that perfect balance. This is ultimately much better for your consumers and will make your platforms much more engaging and drive much more traffic.
Never miss an important data
You can also make sure to never miss an important date no matter how busy you are that day. If you stick to your schedule and you’ve spent enough time on it, there should be fewer opportunities to miss important events that you could be contributing too. Also, it’s impossible to remember everything all the time so organising it can be very beneficial.
Get different opinions and input
You can get input from people that don’t sit inside the marketing team. Creating a schedule in advance allows other people in the business to input their suggestions and ideas.
So, what makes a good content schedule?
We’ve established that creating a content schedule is probably a good idea but what actually makes a good content schedule and how can you make the most of the schedule you create? First of it’s important to leave a little room for flexibility. Being organised is a great idea but there will always be events and unexpected industry news that will want fitting into your schedule so make sure there’s always room for a bit of movement just in case something important or major happens. A schedule is meant to be help your content not hinder it!
A good content schedule should, in theory, help you to identify important dates and jump on social movements. There are plenty of online tools and schedules out there (i.e. this one from HootSuite) that you can use to makes sure that your content schedule is as optimised as it can be. It should also, however, be relevant and reflect your business and your industry. There’s no point in talking about something completely irrelevant that your audience and consumers won’t react to, but rather a good content strategy will focus on all the important days for YOUR business.
How can you go about creating one?
Now you know why a content schedule is a good idea and what makes a good content schedule you might want to know where to start in creating one.
- Start with a brainstorm
Begin with thinking about all the possible content ideas you and the team might have and write them all down. You never know what might become a good idea with a bit development! This can be an individual task or a group task or a bit of both but it’s the perfect place to start.
- Do some research
Think about your past content efforts and which ones worked better than others and think about why (and then try and implement this into your schedule for future content). And do your competitor and industry research too – is there anything that happens in your industry that you don’t comment on currently or are there any ways that your competitors capture the attention of your target audience that you could learn from?
- Start planning
Once you’ve done your research and got the creative juices following it’s time to start planning. Start with the big days that you don’t want to miss and content that you know will work and then fill in the gaps. Think about each channel separately and be sure to not over commit yourself (don’t forget about that flexibility too)!
- Get somebody else to look at your schedule
Before you start scheduling content here there and everywhere, try and get a second opinion on your content schedule. Make sure that you haven’t missed anything, and nothing feels irrelevant and you should be good to go!
Think you might need a second opinion? Our content team and digital marketing strategists are on hand to help you plan your content. Get in touch today if it’s something you’d like some help with.