Wednesday 17th July
If you’re looking for new ways to improve your PPC campaign, then negative keywords are your friend. Did you know that using negative keywords in your Google Ads can increase your ROIs drastically? They help you to get rid of wasted clicks and make your ad as relevant as possible. If you want to find out more, read our blog all about negative keywords.
Wednesday 10th July
Email marketing has continuously been a popular and cost-effective digital marketing tool. On average, it has a higher ROI than other digital marketing methods. What more could you want?
Building your own email list is a really effective way of engaging with your existing customers and driving repeat business. It’s a very personal way of interacting with your customers and can deliver good conversion rates. Not only that but it’s extremely targeted. You can segment your subscriber list into different categories depending on your campaign. Think about encouraging people to subscribe to your blogs or offers by giving them an incentive in order to build your own list. (but remember to always be GDPR compliant!).
Wednesday 3rd July
Today’s #WednesdayWisdom is all about website traffic. Did you know that the first page of Google gets 70% of all website traffic?
If you haven’t started working on your SEO, you might want to get going! Organic traffic can boost sales more than you might think and working on this consistently can really pay off. Optimising your website for search engines can be a mammoth task but one of the number one rules is that content is king. Regularly update your website with good, quality content to help search engines understand that you are relevant.
Wednesday 26th June
Today’s #WednesdayWisdom is all about Google Ads and bidding on keywords. When you set up a Google Ads campaign you have to set a budget on how much you want to spend. You can also choose how you set your budget. For example, you can set a budget for the overall campaign and let Google do the work, or you can choose individual budgets for your top bids.
Being in complete control of your budget is one of the biggest advantages to using Google Ads. However, it is important to be aware that some keywords can be very expensive and others can be much less so. The average top page bid (the average price people pay to be number one on Google) varies so greatly depending on the industry. This is because, when you create an ad on Google, it goes to auction and the winner gets the top of page bid. One of the factors in this auction is that price that advertiser is willing to pay to be there. The higher the competition, the higher the price.
Don’t worry though, the cost is not the only thing that matters. You also need to make sure that your ads are relevant to your keywords so that they will be beneficial to the consumers. You also need to check that your page loads quickly and there aren’t an obvious errors.