Digital marketing Services
Our content marketing teams create high-quality, creative, and engaging content for all purposes.
How we can help you…
Content marketing is all about engaging and inspiring your customers. It is the process of creating good quality, interesting content for your customers to stimulate their interest in your industry and indirectly then your business rather than directly promoting your products or services. Content marketing is useful for a variety of reasons:
- It can be a lot cheaper than traditional marketing strategies (62% cheaper actually)
- 72% of marketers state that content marketing has increased their leads and sales!
- It can boost the authority of your web pages which in turn helps with your SEO
What is content marketing?
First of all, some of the largest organisations in the world are using content marketing, such as Microsoft and Cisco Systems. Plus, there are some incredible case studies of small businesses using content marketing to grow their businesses exponentially. We wrote about the Marcus Sheridon story in one of our previous blog posts. So, if everyone’s doing it. What is it and how does it benefit your business?
Basically, creating good quality, interesting, content for your customers stimulates their interest in your industry and as an indirect consequence, your business. The content can be anything that suits. It might be creating short, informative videos, or perhaps you might want to send out a newsletter with the latest industry news once a month. Whatever you think you can feasibly create and make interesting/informative (this is important!) can be used for your content marketing strategy.