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Digital Marketing Strategy

Digital Marketing Services

Digital Marketing Strategy

Digital marketing strategy is the high-level planning and strategic choices that set the direction for positioning your company and the messages you create to engage with your audiences.

Digital Marketing Strategy

Here at Alexander Advertising, we offer a digital marketing strategy service. We have a wealth of experience in digital marketing and we work with you to develop the most engaging strategy to deliver your business goals.

We’ll take this further and advise you on the best platforms for your business. We work hard to ensure that you are making the most of your digital marketing budget with a tailored strategy to meet you aims and goals. Digital marketing strategies encompass your website content, your search engine rankings, your paid search engine marketing, your social media, and your email campaigns. They advise you on how you can improve your online presence and digital marketing tools so that you can optimise your ROIs.

How we work with you

We will begin by looking into your current online presence. This includes your website traffic, paid media, search engine ranking, social media presence and email campaigns. We will audit your website and analyse your social media data to ensure that we understand your current strengths and areas for improvement.

We can conduct a full digital marketing audit and create a strategy based on your overall digital marketing efforts. Or, alternatively we can take a look at individual parts of your digital marketing such as your social media or PPC campaigns and give you a tailored, detailed report on these individual elements.

We will compare this audit to your aims and identifying areas for improvements and provide you with a strategy using our expertise, taking into account your budget and marketing goals. Each business is unique which means their digital marketing will also be unique. There is no single strategy that fits multiple businesses so all our digital marketing strategies are created and tailored specifically for you and your business.

We will analyse and advise on the following elements:

digital marketing strategy

Your Ad spend

Depending on your goals, we may recommend that you target your digital advertising towards social media platforms, or towards search engine marketing. Our experts know where your advert is best placed depending on your target audience, your products or services, and your budget. We will look at your target audience and the data available from different platforms in order to ensure that your ad spend in being used in the best possible place to get you the best ROI. We will look at whether you are optimising your targeting and retargeting options in order to ensure that you are always reaching the people you need to and advise you on any adjustments we would suggest. 

Your Social Media

We will make sure to take into account all your social media presence and analysing what is working and what isn’t. Looking at the use of different platforms, such as Facebook, Instagram, and Twitter, we will make suggestions based on our industry knowledge and your own social media data. If you are new to the digital world we will advise you where to start with your social media presence depending on your target audience.

Your SEO

We will identify where you website is ranking in search engine results and look at areas for improvement for your SEO. This might be in the form of content marketing, link building, or digital PR. We can identify missing elements and provide suggestions and solutions. Our team are knowledgeable on both SEO content and the technical aspects of SEO so we are equipped to inform you on the best ways to improve your current rankings. With the right strategy, your SEO can drastically increase sales over a period of time. 

Your Email campaigns

If you have current email campaigns, we will look in to how to improve your CTR, your content, and increasing your ROIs. This will be done by completing a detail audit of the campaigns. If you do not have any email campaigns, we will explore the concept and see if and how it could improve your digital marketing strategy. 

For all of these elements, we can give you pricing options for our services and advertising spend budgets that we would recommend depending on your target audience and goals. 

Why Alexander Advertising?

Our digital marketing strategies are always audience and goal focused, which means that whilst helping you to reach your goals we will always bear in mind your audience in order to achieve the best possible results. In order to achieve the best possible results, it is important to stand in the shoes of your audience and consider what they need and desire. 

Our team of digital marketers have over 10 years experience and have a wealth of expertise in the field so they know how to get the most out of your digital marketing. 

Let’s get started

Ready to grow your business with a new digital marketing strategy?

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