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Digital Marketing

Services

Digital Marketing

We help you create digital marketing experiences that integrate customer experience with your goals, business operations, and technology for a comprehensive approach that delivers impact to your business.

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Digital Marketing

Your customers expect to be treated as individuals with real-time, personalised, digital marketing messages and connected experiences wherever they are, on any device. But with so many channels, platforms and technologies, this makes delivering consistent digital marketing experiences challenging.

However, today’s personalisation options allow us to deliver that promise. By dynamically and uniquely tailoring experiences to each individual and context in a seamless manner across digital and social marketing channels, thereby propelling both growth and sales. We believe the goal of personalisation is to use data to make it easier for customers to find and consume what they want, how and when they want it.

Your digital marketing options

Social Media

Social media is crucial to any digital marketing strategy. It is an efficient and cost-effective way of interacting with your customers, increasing brand awareness, and growing your business.

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Social media has completely changed the way we communicate, and how we all interact with brands. Nowadays people want personalised interactions and high levels of service and they certainly aren’t being British about voicing their opinions anymore!

Companies who strive to perform well invest time in providing their customers with simple interactions and hyper-personalisation using social media to reach the right people at the right time. 

Please visit our social media page for more information on how social media can improve your digital marketing offering and the different services we offer including social media strategy, advertising, and management.

Email Marketing

Email marketing is still one of the most effective forms of digital marketing. When you send an email, it is delivered to people who want to read about your business — they signed up for the emails!

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We can design, build, send and report email campaigns that will wow everyone who receives them.

For those that read your emails, the context is set. They are intentionally opening a marketing message that they know is from you. Therefore they know you have something to offer them and they are open to seeing what that is.

Email delivers better ROI because it is wanted, expected, and welcome. It is part of a natural conversation the consumer started when they signed up. We can run email marketing campaigns as part of a larger campaign or stand online. If you are interested get in touch with our digital team.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

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Content marketing allows you to build up trust with your clients and potential customers by showing that you’re the experts in your industry. Content marketing isn’t usually as heavily sales focused as other forms of digital marketing but by building that familiarity in your business, consumers are consequently far more likely to engage with you.

We craft high-quality SEO optimised content, including:

  • Blog posts
  • HTML Emails
  • Videos
  • Infographics
  • Reports
  • Articles
  • Images
  • Web pages

Paid Search Engine Marketing

Be seen by potential customers at the very moment they are searching on Google. Filtered by people in the right location and at the right time. We can build campaigns that will deliver results and excellent ROI.

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We focus on your success. Whether you want to drive leads, increase conversions, traffic to your website, sales or all of the above. We can help you design the PPC campaign that will help you smash your digital marketing goals.

We’ll work with your team to create, optimise and continuously improve campaigns. We invest the same dedication and effort in your campaigns as if they were our own. Our campaigns will be reviewed in detail at each stage of the build and optimisation process. This allows us to deliver the best possible service and performance no matter how long the campaigns have been active.

Our experts don’t just specialise in Google Ads (formerly known as AdWords) – we manage outstanding PPC campaigns on Facebook, Twitter and LinkedIn (more details can be found on our social media page) and Microsoft’s Bing Ads. We know each pay per click platform inside-out and will recommend the best channels for your individual product or service depending on factors such as your budget and target audience.

As well as conducting your PPC campaigns we can also conduct PPC audits in order to establish strengths and weaknesses of different campaigns.

SEO (Search Engine Optimisation)

Search engine optimisation is essential to any business. Improve your SEO and get your company found. People are searching for your products and services but are you there for them to find?

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Here at Alexander Advertising International, we are a marketing agency with expertise in SEO which means we can help get you to the top of Google.

Search Engine Optimisation (SEO) is sometimes referred to as ‘organic search’ and/or ‘SEM – search engine marketing’. Essentially, it is the process of optimising your website for search engines like Google, Bing and Yahoo to give you a better chance of appearing at the top of the search engine’s results page (SERP) so basically, growing your visibility in organic search results.

Digital Marketing Strategy

We can create overall digital strategies or focus on different aspects like your search engine marketing or your social media. We can also offer practical tool kits for any important elements we suggest. 

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We also offer digital marketing strategy services. These services include consultation into your digital marketing strategies, looking at your current content (if any) and offering advice and support.

A digital marketing strategy from us could include:

  • A report on your current marketing strategy
  • Guides on any actions we suggest
  • Ways that you can reach your goals

We can create overall digital strategies or focus on different aspects like your search engine marketing or your social media. We can also offer practical tool kits for any important elements we suggest. Whatever advice you need, we can deliver it with our team of digital marketing experts.

Digital marketing is only one of the many services we pride ourselves in here at Alexander Advertising find out more about the services.

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Ready to grow your business with Digital Marketing?

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