Your customers expect to be treated as individuals with real-time, personalised digital marketing messages and connected experiences wherever they are, and on any device. But with so many channels, platforms and technologies, this makes delivering consistent digital marketing experiences challenging.
However, today’s personalisation options allow us to deliver that promise. By dynamically and uniquely tailoring experiences to each individual and context in a seamless manner across digital and social marketing channels, thereby propelling both growth and sales. We believe the goal of personalisation is to use data to make it easier for customers to find and consume what they want, how and when they want it.
We help you create digital marketing experiences that integrate customer experience with your goals, business operations and technology for a comprehensive approach that delivers impact to your business.
Digital Marketing Services
Social media has completely changed the way we communicate, and how we all interact with brands. Nowadays people want personalised interactions and high levels of service and they certainly aren’t being British about voicing their opinions anymore!
Opportunities await high performing companies that want to drive sales and growth. By providing their customers’ simple interactions with their business, be it sales or service and through hyper-personalisation making sure these people are the right people.
Please visit our social media page for more information on how social media can improve your digital marketing offering and the different services we offer including social media strategy, advertising, and management.
Paid search engine marketing
Be seen by potential customers at the very moment they are searching on Google. Filtered by people in the right location and at the right time. We can build campaigns that will deliver results and an excellent ROI.
We focus on your success. Whether you want to drive leads, increase conversions, traffic to your website, sales or all of the above. We can help you design the PPC campaign that will help you smash your digital marketing goals.
We’ll work with your team to create, optimise and continuously improve ‘our’ campaigns. It’s ‘our’ campaigns because we invest the same dedication and effort as if they were our own. Our campaigns will be reviewed in detail at each stage of the build and optimisation process and will continue throughout the time we work with you. This allows us to deliver the best possible service and performance no matter how long the campaigns have been active.
Our experts don’t just specialise on Google Ads (formerly AdWords) – we manage outstanding PPC campaigns on Facebook, Twitter and LinkedIn. (More details on our social media page) and Microsoft’s Bing Ads. We know each pay per click platform inside-out and will recommend the best channels for your individual product or service depending on factors such as your budget and target audience.
As well as conducting your PPC campaigns we can also conduct PPC audits in order to establish strengths and weaknesses of different campaigns.
Research has shown that most consumers need at least five interactions with your brand or product before converting. Remarketing is the perfect way to remind them of your offering. It has proven to convert higher than most other forms of digital marketing or advertising. Our dynamic remarketing tactics will get the most relevant ads in front of your potential customers. This will be based on their user behaviour on your website, creating the perfect opportunity for them to complete a purchase or provide you with contact information.
Email marketing is still one of the most effective forms of digital marketing. It works because emails aren’t trying to fight for a consumer’s attention. When you send an email, it is delivered to people who want to read about your business—they signed up for the emails!We can design, build, send and report email campaigns that will wow everyone who receives them.
For those that read your emails, the context is set. They are intentionally opening a marketing message that they know is from you. Therefore they know you have something to offer them and they are open to seeing what that is.
Email delivers better ROI because it is wanted, expected, and welcome. It is part of a natural conversation the consumer started when they signed up. We can run email marketing campaigns as part of a larger campaign or stand online. If you are interested get in touch with our digital team.
Content Marketing and SEO
You’ve probably heard the term ‘Content is King’ but unsure of what it exactly means, and how it relates to marketing and digital marketing growing your business.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
What can it deliver?
- Create new leads and sales
- Increase brand awareness
- Grow website traffic
- Improve website traffic quality
- Increase social media followers and interactions
- Assist with your search engine optimisation (SEO)
How does it do this?
Content marketing allows you to build up trust with your clients and potential customers by showing that you’re the experts in your industry. Content marketing isn’t usually heavily sales focused as other forms of digital marketing but by building that familiarity in your business, consequently consumers are far more likely to engage with you.
What we can do?
We craft high-quality SEO optimised content, including:
- Blog posts
- HTML Emails
- Web pages
Digital marketing strategy
We also offer digital marketing strategy services. These services include consultation into your digital marketing strategies, looking at your current content (if any) and offering advice and support.
A digital marketing strategy from us could include:
- A report on your current marketing strategy
- Guides on any actions we suggest
- Ways that you can reach your goals
We can create overall digital strategies or focus on different aspects like your search engine marketing or your social media. We can also offer practical tool kits for any important elements we suggest. Whatever advice you need, we can deliver it with our team of digital marketing experts.
Digital Marketing is only one of the many services we pride ourselves in here at Alexander Advertising find out more about the services.