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Email marketing services

Digital Marketing Services

Email Marketing

Email marketing still stands as one of the most effective digital marketing tools with high ROI, bringing in £40 for every £1 spent. This is because email campaigns are fast, cheap, and can be highly targeted.

Email Marketing

Let us take care of crafting messages that are personalised and segmented for specific audience groups to deliver the highest response rates and ROI.

Whether you are B2B or B2C, we have the experience to build highly effective email marketing campaigns that generate stunning results. If you just need help researching and defining your email strategy or if you need AAI to design creative email templates, the team are there for you every step of the way.

We’re happy to advise, create, and evaluate your email marketing campaigns as a stand alone service or as part of a larger comprehensive digital marketing strategy.

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How we deliver your email campaigns

Using our own email system, or working within your existing or chosen platform, we can handle the entire process of designing, building, scheduling and sending your emails. We do everything we can to make your email campaign management more efficient and effective to get the results you want.

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Learning and planning

We take time and make an effort to fully understand your customers, and their personas and how we can segment your audience for the most effective communications.

Building segmented, clean and relevant data on your prospects and existing customers allows us to create effective and highly targeted email campaigns that deliver higher ROI.

We can help develop your tone of voice and deliver automation campaigns to move your customers along the buying funnel.

Email Design

We design each template to suit you requirements, incorporating your branding with creative ideas to engage your audience as much as possible.

Our team will create effective, eye-catching email templates that encourage not just clicks, but engagement with your email and build rapport with your brand.

Our email designs are born from industry trends to help you get the best response from your subscribers. Whatever your email marketing goals, we’ll work with you to make them a reality.

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Copywriting

We have a team of experienced copywriters that can produce effective, high-quality copy to promote your message. We believe that the right copy can produce great results but finding the right words to communicate what you want to say and engage your audience can be difficult which is why our experience is important for you. Without high quality headlines, content, and design, your audience may not open nor pay attention to your email. With our creative copy we can turn your email addresses into paying customers.

Coding

We make sure that all of our unique HTML templates are responsive and compatible with over 40 email clients, optimised for different devices and ROI focused.

Our front-end developers will code bespoke emails that are tested to ensure they look perfect every time. Once we have sorted your email design, we will convert this into an editable email template that you can use with your preferred email service provider. And of course, always Litmus tested.

Testing and reporting

Which subject line works better? Which call to action produces the best results? Which images engage the most? We can answer all these questions for you with multivariate testing, ensuring your campaigns keep getting better and better.

At AAI, we’re driven by results, so we’ll dive into the analytics to let you know exactly what worked, what didn’t, and how much revenue each email generated. Expect thorough, accurate reporting that gives you all the insights you need.

GDPR

A big concern for people now is GDPR and what this has done for email marketing, but actually, GDPR is a good thing for email marketing. It means that there are less spam emails and more space for people to receive emails they are actually interested in.

You are now able to reach a specific and engaged audience instead of just broadcasting your message to a huge population of people. There is little point in wasting your time and your resources on people who are never going to be interested in your service or your product.

Let’s Get Started

Ready to build an email campaign that’ll delight your customers?

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