Here at Alexander Advertising our specialist media planning and buying team are on hand to advise on the best media channels, both print and digital, to achieve maximum exposure without exceeding your budget.
MEDIA PLANNING is the process, which involves researching, identifying, analysing, and planning, of finding and choosing the best media outlets for a particular advertising or marketing campaign. It involves working around a brand’s budget to achieve the maximum exposure without breaking the bank and sticking to your budget.
MEDIA BUYING is the secondary process where Alexander Advertising takes the research conducted on the media during the planning stage and finds and negotiates buying the ad space required for the campaign across the desired media channels.
So, MEDIA PLANNING AND BUYING is a combination of these two processes, usually evaluating the process at the end in order to measure the success of the campaign improve the ROIs for future campaigns.
When it comes to media planning and buying at Alexander Advertising we are passionate about finding the best places and the best prices for your advertising campaign. We really do believe in cutting the costs of advertising for your business and strive to research and negotiate as much as possible in order to ensure the best results we can.
Our team are experts in the process of media planning and buying. We know the ins and outs of strategising, identifying, negotiating and purchasing placements on all possible platforms ensuring targeted audiences are reached and results are achieved. The process involves a variety of both traditional and digital media including: