Media Research and Advice
Media Research and Advice
Are you struggling on where to place your next advertisement/campaign to reach your targeted audience?
Here at Alexander Advertising, our specialised team are on hand to conduct media research and advise on the best media channels and locations for your requirements, ensuring maximum exposure.
The purpose of media research is to provide information regarding the popularity and effectiveness of advertising mediums, and the comparative cost for each method. This is vitally important when deciding upon the most suitable mix of media for a client. It is important that media research is conducted in order to ensure that an advertising campaign is as successful as possible. At Alexander Advertising you are in good hands. We know about the local and national media and are experienced in conducting research for specific and niche adverts. We can give you extensive advice using our knowledge and research skills so that you can make the best informed decision.
Media research factors
There are 3 major factors involved in media research that are considered when conducting media research:
- Vehicle Distribution: This refers to the amount distributed and in circulation. For example, if referring to newspapers and magazines it would mean the number of copies in circulation within a region or area
- Vehicle Exposure: This denotes the demographic of the chosen media. What is the target audience?
- Advertising Exposure: This refers to the expected number of people exposed to the advertisement message, this is different from vehicle distribution because it doesn’t just mean the number of copies available but the number of people who may have access to that copy. Newspapers for example may be in common places and the same copy may be read several times by the same person.
We have long standing and established relationships with the media providers across all advertising platforms. Our great relationships with the media means that we can ensure the best possible price for each and every advertisement and campaign. Our media relationships coupled with over 50 years of extensive industry specific knowledge allows us to comprehensively research and advise you on the most suitable media channels for any requirement. We also make sure to always pass on unbiased advice.
Plus working with us is simple and easy!
We will endeavor to find the right option for your advertisement regardless of how niche it may be, or how hard the target audience is to identify and reach. We do this with your budget in mind so that you have the best option on your budget for you campaign. We will not suggest media that is out of your reach and will always try to negotiate lower prices to cut the cost of advertising for you. Our advice is completely unbiased and will reflect that we work solely on behalf of our clients, and not for the media.
“I always pass on good advice. It is the only thing to do with it.” – Oscar Wilde
We will first ask you for a brief of the project so that we can get a clear understanding of the campaign and advertisement in order to make the best decision possible.
We will then conduct thorough research and provide you with extensive advice on where your advertisement should be placed. Once the advice has been passed on your can decide what your next step should be. We provide media planning and buying services too should you wish to take away some more of your advertising stress and worries.
Media Research and Advice is only one of the many services we pride ourselves in here at Alexander Advertising. We also offer media planning and buying services, alongside digital marketing, outdoor advertising, recruitment advertising, and more!