What is PPC?
PPC (pay-per-click) is one of the most cost-effective methods of advertising on both search engines and websites. You pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day or month.
There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into: paid search, shopping, display, remarketing, and YouTube.