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PPC Services

Our Services

PPC Services

Get in front of customers when they’re searching for businesses like yours on Google, Bing and other search engines with our PPC services. Only pay for results, like clicks to your website or calls to your business.

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What is PPC?

PPC (pay-per-click) is one of the most cost-effective methods of advertising on both search engines and websites. You pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day or month.

There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into: paid search, shopping, display, remarketing, and YouTube.

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Paid Search

These are the sponsored results that appear at the top of the search engine results pages. You should see the word ‘Ad’ next to the results.

Shopping

These are the sponsored results that you see in the ‘shopping’ results on Google. You should see ‘sponsored’ next to the results.

Display

These are adverts that appear in Google’s display network. Including various websites. They can be images, or videos etc.

Remarketing

Remarketing allows you to target customers who may have already visited your website, or shown a previous interest in your products.

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YouTube

In Google’s network is YouTube, which means you can display your video advertisement on multiple YouTube channels.

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Why choose our PPC services?

We know the best places for the best adverts and always keep up to date with the latest features of platforms such as Google Ads.

Campaign optimisation

With our PPC services, we ensure that we are optimising campaigns so that they reach as many people as possible. We have a wealth of search advertising and copywriting experience to optimise both the data and the creativity aspects of your advertising. We will monitor and adapt your campaigns accordingly. Sometimes, keywords and copy are not as successful as you might predict so we ensure to keep on top of the campaigns and edit them if and when needed in order to make sure they are as successful as possible.

Honesty is our policy

Sometimes that sets our PPC services apart here at Alexander Advertising is that we are always honest about your campaigns. If we believe that your budget is not right for the desired campaign, we will inform you and advise you on the best option. For example, you may have a really high budget but in reality, the bids are low and there is no need for you to be spending that amount. We won’t make you spend more than you need to and we also tell you if your budget is likely to be too low.

Budget optimisation

We always want to make sure you get the most for you money. Should your campaign have been extremely successful and reached your goals earlier than expected we will advise you if and when to pause your campaigns, and consistently make sure your campaigns are as optimised as possible for your budget.

Why use PPC campaigns?

The advantages of paid search marketing and PPC campaigns are that you can:

  • Show a particular page or element to a targeted audience
  • Get to the top of Google and on the first search engine results page without spending months on your SEO
  • Target an audience who may be searching for alternative keywords, i.e. ‘programme’ instead of ‘courses’ at a university
  • Advertise a brand new service on your website with a low SEO score
  • You can control effectively control your budget

PPC stands for pay-per-click, which sounds expensive but it’s not. You can set any budget you desire, and we can advise the right budget for your campaign. A click can cost anything from as little as £1 to £50 at the very top end with the very competitive keywords. Your potential customers will only see your ads when they are searching for exactly what you are offering and you will never have to pay more than your budget.

Let’s Get Started

Ready to grow your business using our PPC services or Google Ads?

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