What is PPC?
PPC (pay-per-click) is one of the most cost-effective methods of advertising on both search engines and websites. You only pay when a user clicks on your ad, and you can completely control how much you pay for each click and decide on your daily or monthly budget to make sure you’re always on top of your spending.
There are many PPC platforms available, such as Microsoft advertising, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into the following: paid search, shopping, display, remarketing, and YouTube.