PPC Services

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PPC Services

Get in front of customers when they’re searching for businesses like yours on Google, Bing and other search engines with our PPC services. Only pay for results, like clicks to your website or phone calls, and start driving more business today.

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What is PPC?

PPC (pay-per-click) is one of the most cost-effective methods of advertising on both search engines and websites. You only pay when a user clicks on your ad, and you can completely control how much you pay for each click and decide on your daily or monthly budget to make sure you’re always on top of your spending. 

There are many PPC platforms available, such as Microsoft advertising, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into the following: paid search, shopping, display, remarketing, and YouTube.


Paid Search

These are the sponsored results that appear at the top of the search engine results pages. You should see the word ‘Ad’ next to paid search results. This is a great way of getting to the top of Google without spending months on your SEO.


These are the sponsored results that you see in the ‘shopping’ results on Google. You should see ‘sponsored’ next to the results that are from shopping ads. These are optimal for ecommerce businesses and help drive your product sales.


These are adverts that appear in Google’s display network. This network includes multiple different websites. These ads can be images, or videos etc. and aren’t limited to text only. They are great for reaching a wider audience.


Remarketing allows you to target customers who may have already visited your website, or shown a previous interest in your products. Using remarketing in your digital marketing strategy can drastically improve your ROI.



In Google’s network is YouTube, which means you can display your video advertisement on multiple YouTube channels. This is ideal for reaching a larger audience and is one of the many benefits of Google Ads. 

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Why choose our PPC services?

Thanks to our vast and diverse experience as a PPC agency we know the best places for each advert. At AAI we always keep up to date with the latest features of various platforms including Google Ads and Microsoft Ads to ensure that we are always following the best practices. 

Campaign optimisation

With our PPC services, we ensure that we are always optimising campaigns so that they are performing as well as possible. We have a wealth of search advertising and copywriting experience to optimise both the data and the creativity aspects of your advertising. We will monitor and adapt your campaigns accordingly. Sometimes, keywords and copy are not as successful as you might predict so we ensure to keep on top of the campaigns and edit them if and when needed in order to make sure they are consistently successful.

Honesty is our policy

Something that sets our PPC services apart here at Alexander Advertising is that we are always honest about your campaigns. If we believe that your budget is not right for the desired campaign, we will inform you and advise you on the best option. For example, you may have a really high budget but in reality, the bids are low and there is no need for you to be spending that amount. We won’t make you spend more than you need to and we also tell you if your budget is likely to be too low.

Budget optimisation

We always want to make sure you get the most for you money. There are multiple ways to optimise your ad spend on Google Ads and our team are highly experienced in doing so. Also, should your campaign have been extremely successful and reached your goals earlier than expected we will advise you if and when to pause your campaigns, and consistently make sure your campaigns are as optimised as possible for your budget.

Why use PPC campaigns?

The advantages of paid search marketing and PPC campaigns are that you can:

  • Show a particular page or element to a targeted audience
  • Get to the top of Google and on the first search engine results page without spending months on your SEO
  • Target an audience who may be searching for alternative keywords, i.e. ‘programme’ instead of ‘courses’ at a university
  • Advertise a brand new service on your website with a low SEO score
  • Effectively control your budget and budget optimisation

PPC stands for pay-per-click, which sounds expensive but it’s not. You can set any budget you desire, and we can advise the right budget for your campaign. A click can cost anything from as little as £1 to £50 at the very top end with the very competitive keywords. Your potential customers will only see your ads when they are searching for exactly what you are offering and you will never have to pay more than your budget.

PPC campaigns are run on search engines such as Google and Bing but also include paid social media advertising, including platforms such as Facebook, Instagram, LinkedIn and Twitter. Find out more about how we can help you with your paid social on our social media advertising page

Let’s Get Started

Ready to grow your business using our PPC services or Google Ads?

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