Social Media Strategy

Our Services

Social Media Strategy

The beauty of social media is that anyone can have a go, but without a dedicated social media strategy, successfully building and growing your accounts can be challenging.

Our social media strategy services

At Alexander Advertising, Oxfordshire we will:

  • Create a comprehensive social media strategy
  • Investigate your existing and potential social audience
  • Pinpoint the best platforms to reach your current and potential customers
  • Show you how to grow a valuable audience of engaged customers
  • Provide ongoing training and support to improve your social media effectiveness
  • Monitor your social media analytics to fine-tune and improve your performance

How we build your social media strategy.

Our social media strategy service includes auditing your current social media statistics, content, and other elements such as your posting schedule in order to establish strong areas and those they may need a little improvement.

Account analysis

We will begin by looking at your social media activity across all your platforms and channels. 

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We will do an in-depth analysis of all your accounts including FacebookInstagram, LinkedInTwitter, and YouTube and look at all important factors including:

  • your statistics
  • your follower count
  • engagement rates
  • content type
  • content quality

and much more.

Audience insights

We will also look at your target audience and your active audiences.

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It is important to look at who you want to target and who is actually engaging with your content.

Audience is always at the forefront of our social media strategies at Alexander Advertising. We are highly experience in analysing data in order to draw on what is working and what isn’t. We will base our strategy around KPIs we believe to indicate the most success and point you in the direction of better content, schedules and advertising.

Strategy document

Once we have analysed everything in detail we will create a detailed and tailored strategy document for you.

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Your social media strategy document will include:

  • Information about your competitors
  • Budget and resources allocations
  • Channel options and tactics
  • Audience insights
  • Content suggestions
  • Campaign improvements

and much more!

All in line with your business goals and marketing objectives.

Advertising campaigns

Next, we look at your past and present advertising campaigns.

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We analyse key metrics such as:

  • Conversion rates
  • Budget optimisation
  • Engagement rates

and much more.

Advertising campaigns are a crucial element of any social media strategy and require lots of attention. Get you advertising right and your social media will flourish along with your business.


Competition analysis

Part of our strategy includes competitor analysis. We look closely at what your competitors are doing on social media.

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Whilst competitor analysis is not everything, it is important to know what you’re up against and understand your industry. We conduct in-depth competitor analysis across all channels, including those you are not actively using in order to get a clear, overall picture.  

Strategy updates

Once a strategy is created, it will frequently need adjusting and changing.

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A strategy is never ever-green but will always need adapting depending on your business goals, your marketing objectives, and your social media successes.

We can analyse your strategy ever quarter to make sure it up to date and all tactics are working for you.


Why choose Alexander Advertising for your social media strategy?

As a social media agency, we have a wealth of knowledge and expertise in digital marketing and are in the best place to analyse and advise you on your social media strategy.

  • We are highly experienced in all social media platforms and know what works!
  • We can help you to communicate your brand and your products to your existing and potential customers
  • We are target and goal focused
  • We spend a lot of time understanding your business so that we can tailor our solutions to meet your need

Social media management

We also offer social media management here at Alexander Advertising. After you have requested your social media strategy and you are excited about it’s implementation, don’t hesitate to get in touch if you would like a social media manager to run the strategy for you.

We have a team of digital marketing experts who can manage your social media accounts so that they reach their full potential. This is one of the many social media services we offer. We also run successful and effective social media advertising and create innovative and captivating content for all of your platforms.

We understand the potential your social media presence can have on your business and always strive to find the best platforms, content, and strategies for your business and your brand.

Let’s Get Started

Ready to grow your business using social media strategy?

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